Samsung Australia has published an advertisement for its latest foldable phone that uses Pokémon references to showcase some of the device’s features. The campaign draws on the Nintendo franchise to present the phone in a playful way and appeal to fans.
The ad appears to include Pokémon compilations without a licence. If copyrighted material was used in a commercial campaign without permission, that could raise copyright and intellectual-property concerns. The available report does not confirm whether Samsung had authorisation to use the material.
Sources: Nintenderos.